The purpose of a search engine optimization audit is to determine how well a website is performing
Analyzing your website’s compatibility with best practices is the first step in developing a strategy that will provide quantifiable results from your SEO efforts.
The audit’s goal is to find all of the flaws that are influencing organic search performance at the core level.
Results of an SEO audit will show:
Problems with SEO’s technical aspects
Issues with the organization of the website
Issues with on-page SEO
Off-site issues that might arise
a poor user encounter
Opportunities and holes in the information.
An understanding of the competitive landscape
As a “health check” for your website, an audit is a typical operation that should be performed on a regular basis.
First and foremost, an SEO audit should be thorough and complete. SEO visibility is affected by both structural and content factors. It should provide you with a “broad picture” of where you are right now. Unnecessary or incorrect suggestions may arise if any elements are lacking.
Ensure that your audit is simple to follow and understandable. When it comes to your company’s online objectives, goals, or income, you should be able to draw the links between SEO concerns and these outcomes. It is essential that any and all suggestions be clearly linked to your company’s overall goals.
SEO audit suggestions
SEO audit suggestions must be able to be taken action. In order to ensure that all recommendations are completed on time, they should be prioritized based on their expected effect and effort. It is critical that an SEO audit’s results appropriately reflect a step-by-step strategy.
An SEO audit should not be conducted in a hurried manner. Getting to the bottom of the problems that are harming your online well-being, it simply needs time. An audit might take anywhere from two to six weeks, depending on the size of your site. Making significant alterations to a website requires considerable research, and an SEO expert must do just that in order to provide actionable advice.
There is no such thing as a “one size fits all” audit when it comes to SEO. A situational analysis should be undertaken at the commencement of an SEO audit to concentrate on areas of concentration for that site, even if certain technical features are essential for all websites.
How many 301s (pages that have been permanently relocated) can you find here?
Is there a total of 302 (temporarily relocated) on the site
There are how many 401(k)s?
How many 403s are there?
The number of 404s?
How many 5xx are there?
An SEO audit examines the following:
Audits may differ significantly, but all should look at the same “table stakes” of technical SEO, such as sitemaps and server issues. Accessibility, indexation, and optimization are the three main focuses of an audit.
Here at Bold Orange, our SEO specialists examine the following 193 various SEO elements:
The indexation of technical audits
Redirects Based on Error Codes
Page Load Time URL Design
Crawlability Legacy Robots.txt XML Sitemap Canonical Tags Duplication Domain Problems
Analyses of mobile SEO
Analysis of international SEO
Auditing the Structure of the Website’s Content
Theme Analysis of the Keyword Research Page
Using the right keywords
The study of data as a whole (Page Titles, Meta Descriptions, Heading Tags)
Audit of the Server Logs Crawl of the Website User Experience Images and Video Internal Linking and HTML Sitemap
Analysis of the User Interface (UI).
Our staff is able to give precise, actionable suggestions based on the audit results for your unique website and scenario.
An SEO audit may take anywhere from 2 to 6 weeks to complete, so here is a look at what to expect throughout and after the process. Your website is being analyzed by an SEO professional at this period. Weekly or biweekly check-ins, on the other hand, keep you and your team up to date on the status of the project.
There are always a few low-hanging fruits uncovered during a website audit. Our staff will immediately share any new information that comes to light. In this way, visibility may be restored while the audit is being carried out.
After the audit is done, your SEO consultant will give a presentation to your team to go over the results and suggestions. You and your team will be given a step-by-step rundown of the whole process by the Bold Orange SEO team, so you know exactly what to anticipate and when. The health of your site will also be evaluated in detail. All of these are tailored to your individual needs and circumstances.
Performing a regular website audit is critical for the following reasons:
As the “center” of your online brand, your website should be checked on a regular basis to guarantee it is functioning properly. It’s also crucial to keep in mind that your website is a dynamic digital asset that seldom remains static for long. Your website’s material is constantly being added to and deleted throughout the year. As a result, audits should be performed on a frequent basis. Websites should be examined at least once a year, according to our recommendations. That gives your teams the ability to quickly address any problems that may emerge..
Following a thorough SEO audit, you’ll want to keep an eye on other aspects of the field. It’s important to remember that a strong technological foundation isn’t the end of the road for search engine optimization. If your company relies on people visiting a physical location, it’s critical that you monitor the SEO activities of your competitors, stay abreast of the latest search engine best practices, and maintain local SEO best practices. A great SEO plan should include all of these parts and be a part of your audit and continuous SEO maintenance.