The following are the major categories that are used to classify SEO techniques:

White Hat SEO refers to the strategies that search engines suggest using as part of a well-designed website.

Black Hat Search Engine Optimization refers to optimization strategies that search engines do not endorse and make an effort to lessen the impact of. These methods are also often referred to as spamdexing.

Search Engine Optimization Utilizing Only Ethical Practices

White Hat is the term given to an SEO strategy if it has all of the following characteristics:

It complies with the recommendations made by the search engine.

It does not need the use of any dishonesty.

It makes certain that the material a search engine indexes, and then ranks, is the same stuff a user would view when they do a search using that engine.

It assures that the content of a website was written for the people, rather than only for the search engines, which is an important distinction.

It guarantees that the web pages have a high level of quality.

It guarantees the availability of material that is of use on the web pages.

White Hat SEO should always be used, and you should never attempt to deceive people that visit your website. If you be truthful, you will almost certainly get anything more.

Black Hat SEO, also known as Spamdexing

A strategy for search engine optimization (SEO) is said to be “Black Hat” or “Spamdexing” if it has all of the following characteristics:

Making an attempt to boost one’s ranking by using methods that are either prohibited by search engines or entail dishonesty.

Users will be redirected from a website that was developed for search engines to a page that was designed with humans in mind.

navigating people away from the page that was being rated by the search engine and instead sending them to a new page.

Serving one version of a page to search engine spiders and bots while another version is shown to actual people that visit the page. This strategy is referred to as Cloaking SEO approach.

Using text that is hidden or invisible, changing the color of the backdrop of the website, making the font size very small, or burying them inside the HTML code in places like “no frame” sections.

Utilizing the same keywords many times in the metatags and using keywords that are irrelevant to the content of the page are both bad practices. This practice is known as “metatag stuffing.”

A method that strategically positions keywords across a page in order to increase the total number of keywords, the diversity of keywords, and the density of the page. This technique is known as “keyword stuffing.”

Developing web pages of poor quality that have very little actual content but are crammed full of keywords and phrases that are quite similar to one another. Doorway Pages are also sometimes referred to as Gateway Pages.

Mirror websites by hosting many websites, each of which has information that is theoretically like the others but uses a unique URL.

The practice of creating a fraudulent clone of a well-known website that presents material that is like the original to a web crawler but sends online visitors to websites that are irrelevant or hazardous. This practice is known as page hijacking.

If you want to boost the rank of your site, you should never engage in any of the Black Hat strategies described above. Search engines are sophisticated enough to recognize all of the aforementioned characteristics of your website, and as a result, you are not going to get anything in the end.